Zeitgeist

Nooclay started being shaped in the early 21st century, as the early avant-garde noo-shapers were experimenting with the possibilities offered by search engines, weaving patterns and intentisense, for tapping into the universal intent. The old software was a fragile thing, breaking continuously at the least change in the environment. The nooclay, or nootrium, by contrast adapted itself, filling up every hole it could find. It was a pervasive noomaterial, filling and adapting via cultural bias to the intents of the shaper. The nooclay took hints and started sketching and filling, while the semantic nudges of the shaper bent it and reorganized it into new forms.